Kick-Off Ceremony of "Mizuiku - I love clean water" Project 2017

Ben Tre, March 22, 2017, in the spirits of Month of Youth 2017 and World Water Day (22nd March), at Ben Tre Primary School, Ben Tre City, Suntory Holdings Limited (SHD), Suntory PepsiCo Vietnam Beverage (SPVB), in coordination with Vietnam Central Council of Ho Chi Minh Young Pioneer Organization, Ministry of Education and Training, Vietnam National Union of Student, carried out kick off ceremony of “2017 Mizuiku – I love clean water”. Participating in the ceremony were Nguyen Long Hai, Secretary of Central Committee of Ho Chi Minh communist Youth Union, Chairman of Vietnam Central Council of Ho Chi Minh Young Pioneer Organization, Naiki Kenji, Senior General Manager, Corporate Communication Division of Suntory Holding Limited, Uday Shankhar Sinha, CEO & GD of SPVB, and representatives of Ministry of Education and Training, Vietnam National Union of Student, Tuong Lai Center, Local Council of Ho Chi Minh Young Pioneer Organization  and more than 200 teachers, person in charge of kids from provinces, cities and around 1,300 students in Ben Tre Province.

As a highly meaningful educational propaganda program, the project focuses on educating children about the importance of fresh and clean water for wellbeing and prosperity of humankind, thus enabling them to protect themselves with hygiene and initiatives to save water resources. The program has been deploying in Japan since 2004 by Suntory Group since 2004. Vietnam is the first country other than Japan having this project developed. In 2015 - 2016, the project was funded by SHD Japan, SPVB and carried out in coordination with local authorities, schools and Live and Learn, the Future Health and Community Development Education Center (Future Center) to carry out in Ha Noi, Bac Ninh and Ho Chi Minh City. The project has hosted 400 classes for about 5,000 students, 16 water festival days for over 7,700 students and 15 fieldtrips to SPVB’s factories for about 1,300 students and the establishment of water filter systems and restrooms for over 16 schools participating in the program and thousands of students, teachers and people in the localities benefiting from the project.

Building on that success during two years of deployment in Vietnam, 2017 marked new milestone of “Mizuiku – I love clean water” project with a nationwide scale via the strategic cooperation among SHD and SPVB, and Vietnam Central Council of Ho Chi Minh Young Pioneer Organization, Vietnam National Union of Student, and the companionship of Ministry of Education and Training, from 2017 -2019. The project will be deployed at 30 elementary schools in Bac Ninh, Ha Noi, Ho Chi Minh and Ben Tre. 

Key activities of the project are the kickoff ceremony in Ben Tre Province; Present project material to 10 elementary schools participating in 2016; Training for teachers – grade 3,4 and person in charge of kids at the cities and provinces; Deliver the teaching class, Water Festival Day and factory tours to the schools participating in this year programs; Build around 11 clean water systems at schools and community….

Besides scaling up the project nationwide, "Mizuiku - I Clean Water" from 2017 onward will have new bright spots by promoting the project documents to elementary schools, build website and step by step build up online training program. This will be an effective tool for bringing the program's teaching and learning knowledge in a wide convenient lively way  to teachers, volunteers and students nationwide.

In the first lesson at the launching ceremony, students of Ben Tre Elementary School, Ben Tre province had opportunities to be exposed to exhibitions, lively paintings, short animated films, which helped to deliver useful and practical messages on water scarcity all over the world in general and in Vietnam in particular. It is to raise the awareness among children about the importance of clean water resources for a better life as well as how to protect themselves with proper hygiene in the face of alarming water pollution. 

At the ceremony, Nguyen Long Hai said: "... clean water is a rare and precious resource, and scientists have predicted over the next decade more than four billion people would not access to clean water for at least a month each year. However, every day we are still using it wasteful and polluting the water source. "Mizuiku - I love clean water" program will help the children, teachers spreading to parents in particular and community in general the awareness of protecting clean water, the environment, and our lives ... ".

At the ceremony, Naiki Kenji, Senior Head of Communications of Suntory Holdings, said: "As a beverage company, Suntory Holdings in general and Suntory PepsiCo Vietnam in particular always strive to contribute to protect clean water as one of the most precious natural resources of humankind. “Mizuiku – I love clean water” is our sustainable commitment to our business philosophy "In harmony with People and Nature". With the expansion, from the north to the south in 2015 - 2016, the program is expanded to Ben Tre Province in 2017, we expect the project will have a positive impact on Vietnamese elementary students who will take the key role in environmental protection in the future as the project has been effective in Japan. The strategic cooperation among SHD, SPVB, Vietnam Central Council of Ho Chi Minh Young Pioneer Organization, Vietnam National Union of Student and the companionship of the Ministry of Education and Training in 2017-2019 mark a significant milestone for the project to expand the nation scale, develop both in terms of quality and quantity, and bring more benefits to the community.”

The organizer hopes that the activities of the "Mizuiku – I love clean water" program in 2017 will receive attention of the central and local departments, organizations and mass media. So that this practical meaningful program is really spread to the community and the whole society.