According to BMI, Vietnam has become one of the most attractive foods and beverage markets globally, ranking 10th in Asia in 2019. According to Phu Hung Securities Corporation’s report, the revenue of non-alcoholic drinks could grow at an average rate of 10.5% by 2024. In which, carbonated beverages expects to have a strong sales growth with an average rate of 11.9%.
The food and beverage market, especially non-alcoholic beverages, still have a great potential for development. However, opportunities are always accompanied by challenges, companies must have sufficient differentiating factors to continue to thrive. In the context of an increasingly competitive and active market, Suntory PepsiCo continues its leading in top of the non-alcoholic beverage market for five years in continuous that demonstrates strongly company’s market position, the ability to understand the market as well as its great potentials.
Top position for 5 consecutive years
The foundation for Suntory PepsiCo's success is the joint venture between two famous corporations of Suntory Holdings Limited (Japan) and PepsiCo Inc. (USA). Founded as a family-owned business, Suntory has grown into a global consumer goods company with a diverse portfolio of beverages. Suntory has drawn a sophisticated blend of Japanese artisanship and global tastes to create unique and typical product categories.
Meanwhile, PepsiCo Food and Beverage Group bring decades of experience in constant international expansion into the joint venture of Suntory PepsiCo. This multinational corporation operates in more than 200 countries and territories.
For many years, Suntory PepsiCo has been ranked as the most trustworthy non-alcoholic beverage company in Vietnam and one of the best workplaces in Vietnam.
The synergy of the two “giant leaders” in the beverage industry not only creates strong growth for Suntory PepsiCo but also brings harmonious benefits between business activities, partners and customers. Quality commitment and taste understanding are two of the factors contributing to the company’s five consecutive years at the top of the non-alcoholic beverage industry.
According to the announcement of the Vietnam Report. Suntory PepsiCo continues its leading position in the Top 10 “the trustworthy non-alcoholic beverage company in Vietnam” in 2021. The ranking is evaluated based on criteria of financial capacity, media reputation, survey of research subjects and stakeholders such as consumers, experts...
According to Vietnam Report, Suntory PepsiCo has been at the forefront of the non-alcoholic beverage industry for many years.
Despite the impact of the pandemic, Suntory PepsiCo remains in its position in the non-alcoholic beverage market. Over the years, the company has emphasized faithfully the vision of “Growing for good”. The company currently has 5 factories, more than 2,800 full-time employees and thousands of informal employees across the country.
The company is also constantly named amongst the best workplaces; won the CSR award by the American Chamber of Commerce in Hanoi (AmCham Hanoi); ranked among the top 100 sustainable companies in Vietnam; received many certificates of merit and awards for contributions to the local community through a series of practical programs to support the community, demonstrating the responsibility of the company to society.
Representative of Suntory PepsiCo Vietnam shared: “The recognition of being the most trustworthy non-alcoholic beverage companies in Vietnam for many years have proven the company’s collective efforts. Along with that is effective cooperation with partners in the more than 27 years of Suntory PepsiCo in Vietnam, with a commitment to sustainable business development and the message "In Vietnam - For Vietnam - With Vietnam”.
Putting people at the center of sustainable development
Ms. May San Wu – Executive Vice President, Human Resources and Corporate Affairs of Suntory PepsiCo said that “The company not only strives to implement the dual goal of fighting the pandemic, stabilizing the production and supplying goods for consumers at the same time but also always give priority to activities of giving back to society, sharing difficulties, supporting the community, especially during the Covid-19 pandemic”.
During the epidemic, Suntory PepsiCo's buses travelled and brought approximately 2 million of the company's products to the front-line forces in numerous regions and cities. Water bottles help to share and encourage the spirit of the medical team and medical workers during hard times to protect people's health.
This company donated thousands of products to the front-line forces fighting the pandemic.
At the same time, the company's Sting brand has donated VND 5 billion to the Vietnam Covid-19 vaccine fund. Suntory PepsiCo continuously provided community activities with the program “Sharing with children” for F1 children in Bac Giang, Lang Son with supporting 5,000 products; “Sai Gon loves each other” calling on staff to donate, giving F0 care bags with SpO2 meters, medical masks, hand sanitizer, mouthwash, thermometer…
Suntory PepsiCo continuously conducts activities for the community
Suntory PepsiCo continues its community supports with a total value of up to VND 12,7 billion (including cash and products) in the fourth wave of Covid-19 pandemic, supporting the frontline forces as well as patients and people affected by the pandemic nationally.
“We believe that success is only achieved by sharing it with the community. That's how we show our gratitude”, representative of Suntory PepsiCo reaffirmed the philosophy of putting people at the center to achieve long-term sustainability.